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Today, I am going to show you the other side of ASO. We all know that ASO is about keywords in App Store Connect. Keywords help your app to be more discoverable.
However, a maker experimenting only with keywords for its app will not get any downloads.
Many makers forget to consider this, which results in a reduction in conversions or downloads.
The screenshots.
An app without simple and value-oriented screenshots will have difficulties converting an impression (a view on the App Store) into a product page view and download.
Let’s dive in.
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